Social Media Usage, Overload and Exhaustion: A Performance Perspective


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Authors

  • Nida Kamal Bahria Business School, Bahria University, Islamabad
  • Sajeela Rabbani Riphah School of Leadership, Riphah International University, I-14, Islamabad 46000, Pakistan.
  • Hina Samdani Bahria Business School, Bahria University, Islamabad
  • Sobia Shujaat Bahria Business School, Bahria University, Islamabad
  • Mubashir Ahmad ASSISTANT PROFESSOR NORTHERN UNIVERSITY NOWSHERA KP PAKISTAN

Abstract

This study is focused on investigating the negative consequences of social media usage at work through overloads that are a cause of exhaustion and ultimately impact performance. Performance of employee is taken as criterion of exhaustion. Three categories of overloads social overload, communication overload and information overloads serve as mechanism of negative consequences of social media during working hours. A sample of 300 employees of telecom sector of Pakistan contributed in the study. Data was analyzed by using partial least squares structural equation modelling (PLS-SEM) technique. Results revealed that excessive use of social media positively influence information, communication and social overload. Information and communication overload were also found to have an enhanced effect on exhaustion of social media while social overload could not. Performance of employee was also found to be negatively influenced by exhaustion of social media. Study limitations and future directions are also discussed.Keywords: Performance; Social Media; Exhaustion; Telecom SectorJEL Classification: D89DOI: https://doi.org/10.32479/irmm.10190

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Author Biographies

Nida Kamal, Bahria Business School, Bahria University, Islamabad

NidMs. Kamal is a Senior lecturer at Bahria Business School, Bahria University, Islamabad. She teaches Research Methodology, Operations and production management and Human Resource Management. She has internationally and locally recognized publications in her domain.

Sajeela Rabbani, Riphah School of Leadership, Riphah International University, I-14, Islamabad 46000, Pakistan.

Sajeela Rabbani 2Ms. Rabbani has completed her doctoral studies from Riphah School of Leadership, Riphah University, Islamabad. She has authored many researches published in locally and internationally recognized journals including the impact factor journals. Her specialization is Management, creativity and organizational behavior.

Hina Samdani, Bahria Business School, Bahria University, Islamabad

Hina Samdani3Ms. Samdani is a senior Assistant Professor at Bahria Business School, Bahria University, Islamabad. Her area of concern is Human Resource Management and Financial Accounting and Analysis. She has several publications and has attended many academic research conferences.

Sobia Shujaat, Bahria Business School, Bahria University, Islamabad

Sobia Shujaat4Ms. Shujaat is a Senior Assistant Professor at Bahria Business School, Bahria University, Islamabad. Her area of concern Marketing and Branding. She has several publications and has attended many academic research conferences. 

Mubashir Ahmad, ASSISTANT PROFESSOR NORTHERN UNIVERSITY NOWSHERA KP PAKISTAN

ASSISTANT PROFESSOR NORTHERN UNIVERSITY NOWSHERA KP PAKISTAN

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Published

2020-09-04

How to Cite

Kamal, N., Rabbani, S., Samdani, H., Shujaat, S., & Ahmad, M. (2020). Social Media Usage, Overload and Exhaustion: A Performance Perspective. International Review of Management and Marketing, 10(5), 19–26. Retrieved from https://www.econjournals.com/index.php/irmm/article/view/10190

Issue

Vol. 10 No. 5 (2020)

Section

Articles