Why Are Nonprofit Organizations Financially Strained in Japan? An Analysis of Japanese NPO Management and Marketing Strategies


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Authors

  • Hiroshi Ito Nagoya University of Commerce and Business
  • Cecile Pilot Strasbourg Law and Political Science University

Abstract

The number of nonprofit organizations (NPOs) has been growing worldwide in the last few decades. In Japan, the number of NPOs started skyrocketing in the late 1990s and now has reached almost 50,000, a significant increase from fewer than 10,000 in the early 2000s. Despite their increasing importance, the majority of NPOs are financially strained in Japan. To address this issue, this study analyzes data collected from interviews with management-level officials from 50 nonprofit organizations about their activities, management, and marketing in Nagoya, Japan. Keywords: Nonprofit marketing; nonprofit management; nonprofit strategy JEL Classifications: M; Y

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Author Biography

Hiroshi Ito, Nagoya University of Commerce and Business

Dr. Hiroshi Ito is an Associate Professor in Management at the Nagoya University of Commerce and Business (NUCB). Before coming to NUCB, he had worked as an education expert for UNESCO’s Education for All Global Partnerships Team in Paris, France. He also worked for UNICEF (Manila, the Philippines), JICA (Quito, Ecuador & Caaguazu, Paraguay), an educational NGO (Santa Rosa, Guatemala), and an educational service company (New Jersey, USA). His research interests lie in Nonprofit Management and Marketing, International Development, Education for All, First-Year Experience, Sustainable Ecology, Language Policy, and Monitoring & Evaluation.

 Dr. Ito received his M.A. in International Educational Development from Teachers College, Columbia University and his Ph. D. in International and Comparative Education from University of California, Los Angeles (UCLA) as well as MBA from Université Paris I Panthéon-Sorbonne.

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Published

2014-12-11

How to Cite

Ito, H., & Pilot, C. (2014). Why Are Nonprofit Organizations Financially Strained in Japan? An Analysis of Japanese NPO Management and Marketing Strategies. International Review of Management and Marketing, 5(1), 1–8. Retrieved from https://www.econjournals.com/index.php/irmm/article/view/998

Issue

Vol. 5 No. 1 (2015)

Section

Articles