Vol. 4 No. 4 (2014)
Published:
2014-10-13
Articles
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Measurement of Consumer Ethnocentrism of Slovak Consumers
Abstract views: 119 / PDF downloads: 118 -
Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature
Abstract views: 213 / PDF downloads: 356 -
Accounting for Marketing: Marketing Performance Through Financial Results
Abstract views: 130 / PDF downloads: 276