Template-Type: ReDIF-Article 1.0
Author-Name: Divya, D.
Author-Name-First: D.
Author-Name-Last: Divya
Author-Email: divimba87@gmail.com
Author-Workplace-Name: Department of MBA, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Author-Name: Venkatalakshmi, R.
Author-Name-First: R.
Author-Name-Last: Venkatalakshmi
Author-Email: venkatalakshmirajaram3@gmail.com
Author-Workplace-Name: Department of MBA, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Author-Name: Mohammad, Suleiman Ibrahim Shelash
Author-Name-First: Suleiman Ibrahim Shelash
Author-Name-Last: Mohammad
Author-Email: dr_sliman@yahoo.com
Author-Workplace-Name: Electronic Marketing and Social Media, Economic and Administrative Sciences Zarqa University, Jordan; & Research Follower, INTI International University, 71800 Negeri Sembilan, Malaysia
Author-Name: Vasudevan, Asokan
Author-Name-First: Asokan
Author-Name-Last: Vasudevan
Author-Email: vasudevan@newinti.edu.my
Author-Workplace-Name: Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia; & Research Fellow, Wekerle Business School, Budapest, Jázmin u. 10, 1083 Hungary
Author-Name: Arumugam, Vijayesvaran
Author-Name-First: Vijayesvaran
Author-Name-Last: Arumugam
Author-Email: vijayesvaran@imu.edu.my
Author-Workplace-Name: School of Business and Technology, IMU University, Malaysia
Author-Name: Alenazi, Sultan Alaswad
Author-Name-First: Sultan Alaswad
Author-Name-Last: Alenazi
Author-Email: dr_sliman@yahoo.com
Author-Workplace-Name: Department of Marketing, College of Business, King Saud University, Riyadh, 11362, Saudi Arabia
Title: The Influence of Employer Branding on Faculty Attrition Rates in Self-Financed Arts and Science Colleges in Coimbatore, Tamil Nadu, India
Abstract: The research explores the impact of employer branding on faculty attrition in self-financing arts and science colleges in Coimbatore. Faculty retention is critical for these institutions as high turnover disrupts academic processes and raises recruitment costs. Employer branding, including workplace culture, growth opportunities, and work-life balance, has been identified as a strategy for reducing faculty attrition. A mixed-methods approach, incorporating both quantitative and qualitative data, was used to collect insights from faculty members on how employer branding influences their decision to stay or leave. The study has collected 374 responses form the faculty and found that employer branding dimensions, such as job satisfaction, career growth, and work-life balance, are significantly linked to retention. A strong employer brand positively influences faculty perceptions, leading to higher retention rates. Regression analysis revealed that job satisfaction and a sense of belonging were the most significant predictors of retention, while unmet expectations increased the likelihood of faculty leaving. The research underscores the importance of developing effective employer branding strategies to retain faculty talent, ultimately supporting institutional stability and success.
Keywords: Employer Branding, Attrition Rate, Work-Life Balance, Educational Institution, Dimensions of Branding
Journal: International Review of Management and Marketing
Pages: 244-252
Volume: 16
Issue: 2
Year: 2026
Month: 02
DOI: 10.32479/irmm.20335
File-URL: https://econjournals.com/index.php/irmm/article/download/20335/9705
File-Format: application/pdf
Handle: RePEc:eco:journ3:v:16:y:2026:i:2:id:20335