Template-Type: ReDIF-Article 1.0
Author-Name: Okafor, Linus I.
Author-Name-First: Linus I.
Author-Name-Last: Okafor
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Business Administration, Bells University of Technology, Ota, Nigeria,
Author-Name: Bello, Bashiru A.
Author-Name-First: Bashiru A.
Author-Name-Last: Bello
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Business Administration, Bells University of Technology, Ota, Nigeria,
Author-Name: Onifade, Temitayo A.
Author-Name-First: Temitayo A.
Author-Name-Last: Onifade
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Business Administration, Bells University of Technology, Ota, Nigeria,
Author-Name: Ogunbiyi, Margaret E.
Author-Name-First: Margaret E.
Author-Name-Last: Ogunbiyi
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Management Technology, Bells University of Technology, Ota, Nigeria,
Author-Name: Opele, Adedayo M.
Author-Name-First: Adedayo M.
Author-Name-Last: Opele
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Marketing, Lagos State University, Ojo, Nigeria,
Author-Name: Elufisan, Olaronke O.
Author-Name-First: Olaronke O.
Author-Name-Last: Elufisan
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Economics, Accounting and Finance, Bells University of Technology, Ota, Nigeria.
Author-Name: Hamzat, Bolaji S.
Author-Name-First: Bolaji S.
Author-Name-Last: Hamzat
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Business Administration, Bells University of Technology, Ota, Nigeria,
Author-Name: Olusanmi, Alabi E.
Author-Name-First: Alabi E.
Author-Name-Last: Olusanmi
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Business Administration, Bells University of Technology, Ota, Nigeria,
Author-Name: Nnoli, Ikenna T.
Author-Name-First: Ikenna T.
Author-Name-Last: Nnoli
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Economics, Accounting and Finance, Bells University of Technology, Ota, Nigeria.
Author-Name: Abiodun, Oloyede
Author-Name-First: Oloyede
Author-Name-Last: Abiodun
Author-Email: nnolis22@yahoo.com
Author-Workplace-Name: Department of Business Administration, Bells University of Technology, Ota, Nigeria,
Title: Strategic Alliances and Organizational Performance of Selected Manufacturing Firms in Ogun State, Nigeria
Abstract: The study examined the impact of Strategic Alliances on the Performance of Manufacturing Firms in Ogun State, Nigeria. Data from a questionnaire survey conducted among three hundred and seventy-five (375)  employees of seven manufacturing firms were analysed using statistical methods. The Pearson correlation coefficient revealed a significant relationship between technological strategic alliance and firm performance (0.745 and p<0.01), as well as between marketing strategic alliance and firm performance (0.878 and p<0.01). Multiple regression analysis further confirmed that both technology (? = 0.239) and marketing (? = 0.752) strategic alliances had a positive and significant impact on firm performance. Based on these findings, the study recommends that policymakers should promote and support manufacturing firms in forming strategic alliances, particularly in technology and marketing sectors, to enhance their performance.
Keywords: Strategic Alliance, Technology Alliance, Marketing Alliance, Performance
Journal: International Review of Management and Marketing
Pages: 1-8
Volume: 16
Issue: 4
Year: 2026
Month: 05
DOI: 10.32479/irmm.22949
File-URL: https://econjournals.com/index.php/irmm/article/download/22949/10024
File-Format: application/pdf
Handle: RePEc:eco:journ3:v:16:y:2026:i:4:id:22949