The Climate Change Issue towards Behavioral Intentions: A Perspective of Social Marketing

Authors

  • Vincent Didiek Wiet Aryanto Graduate School of Business Universitas Dian Nuswantoro Semarang Indonesia http://orcid.org/0000-0002-0537-1586
  • Yohan Wismantoro Universitas Dian Nuswantoro Semarang Indonesia
  • Yudith Vega Paramitadevi Bogor Agricultural University in Bogor Indonesia

Abstract

This study aims at investigating the online social marketing on climate change and global warming towards behavioral intentions among youngsters in Indonesia. The model of online social marketing composed of perceived ethical capability as mediation variable, trust and commitment. The online social marketing on climate change has significant impact on behavior intentions through perceived ethical capability as mediation variable; trust and commitment have also significant impact on behavior intentions. The purposive sampling method was utilized among 239 respondents. Model of Structural Equation (SEM) version 23 was used to test the hypotheses. This study might be contributing to the body of knowledge particularly the advancement and effectiveness online social marketing on climate change and its impact on behavior intentions.

Keywords: Online social marketing, climate change, perceived ethical capability, trust, commitment and behavior intentions.

JEL Classifications: M31, P28

DOI: https://doi.org/10.32479/ijeep.8820

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Author Biographies

Vincent Didiek Wiet Aryanto, Graduate School of Business Universitas Dian Nuswantoro Semarang Indonesia

Vincent Didiek Wiet Aryanto, Ph.D is Professor of Marketing, Digital Marketing and Strategic Marketing at Graduate School of Business Management at Universitas Dian Nuswantoro in Semarang Indonesia. He earned his Ph.D from University of Santo Tomas The Philippines in 1998. He pursued his post doctorate degree in International Marketing at Marquette University USA in 2003 under the auspice of US Department of State Fulbright.

Yohan Wismantoro, Universitas Dian Nuswantoro Semarang Indonesia

Yohan Wismantoro is an associate professor of marketing Universitas Dian Nuswantoro Indonesia, he is also a researcher of marketing management, he publishes his article in many peer reviewed international journals

Yudith Vega Paramitadevi, Bogor Agricultural University in Bogor Indonesia

Yudith Vega Paramitadevi is a lecturer and researcher of Bogor Agricultural University in Bogor Indonesia. She is engaged in various research on climate change and global warming. She publishes her research in variour reputable journals

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Published

2020-01-21

How to Cite

Aryanto, V. D. W., Wismantoro, Y., & Paramitadevi, Y. V. (2020). The Climate Change Issue towards Behavioral Intentions: A Perspective of Social Marketing. International Journal of Energy Economics and Policy, 10(2), 483–490. Retrieved from https://www.econjournals.com/index.php/ijeep/article/view/8820

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