Customer Relationship Management in Agile Healthcare Organizations


Abstract views: 168 / PDF downloads: 168

Authors

  • Rafat Rezapour Nasrabad

Abstract

Today, several studies in the field to identify key factors in the success and agility of health care organizations to improve their performance in the face of changes have taken place in the context of customer relationship management among them. The purpose of this study was to explore the concept of customer relationship management, goals and benefits by considering its relationship with value creation for clients and treatment. Results showed concern for organizations today, creating customer satisfaction at the highest customer loyalty, which requires involvement in the value chain activities and decisions of the organization.Keywords: Management, Customer relationship, Customer Orientation, Value, Healthcare ServiceJEL Classifications: C32; O13; O47

Downloads

Download data is not yet available.

Downloads

Published

2017-05-15

How to Cite

Nasrabad, R. R. (2017). Customer Relationship Management in Agile Healthcare Organizations. International Journal of Economics and Financial Issues, 7(2), 730–732. Retrieved from https://www.econjournals.com/index.php/ijefi/article/view/4795

Issue

Section

Articles