Nation Branding and How It Is Related to Foreign Direct Investment Inflows


  • Abdelmounaim Lahrech Associate Professor of Economics
  • Sami Zaki Alabdulwahab Assistant Professor of Economics
  • Safaâ Bouayach Graduate Student


This study examines the existence of a correlation between the Brand Image of a country and its FDI Inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression that applies to the ten best Nation Branding Index (NBI) countries between 2008 and 2014. The result illustrates a strong positive correlation between nation branding and FDI inflow, indicating that nation branding plays a significant role in attracting business to the country. Moreover, countries that exhibit high nation branding have a tendency to have significant increases in FDI inflows.

Keywords: Nation Branding Index, Foreign Direct Investment, Trade Openness, Growth Real GDP, Political Stability, Control of Corruption, Panel Estimation

JEL Classifications: F3, M2, O19




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Author Biographies

Abdelmounaim Lahrech, Associate Professor of Economics

Associate ProfessorFinance ProgramFaculty of Business & LawThe British University in Dubai

Sami Zaki Alabdulwahab, Assistant Professor of Economics

Economics DepartmentAssistant Professor, ChiarCollege of Business AdministrationKing Faisal University 

Safaâ Bouayach, Graduate Student

Collage of Business AdministrationAl Akhawayn University in Ifrane




How to Cite

Lahrech, A., Alabdulwahab, S. Z., & Bouayach, S. (2020). Nation Branding and How It Is Related to Foreign Direct Investment Inflows. International Journal of Economics and Financial Issues, 10(2), 248–255. Retrieved from




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