Nation Branding and How It Is Related to Foreign Direct Investment Inflows
Abstract
This study examines the existence of a correlation between the Brand Image of a country and its FDI Inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression that applies to the ten best Nation Branding Index (NBI) countries between 2008 and 2014. The result illustrates a strong positive correlation between nation branding and FDI inflow, indicating that nation branding plays a significant role in attracting business to the country. Moreover, countries that exhibit high nation branding have a tendency to have significant increases in FDI inflows.Keywords: Nation Branding Index, Foreign Direct Investment, Trade Openness, Growth Real GDP, Political Stability, Control of Corruption, Panel EstimationJEL Classifications: F3, M2, O19DOI: https://doi.org/10.32479/ijefi.9345Downloads
Download data is not yet available.
Downloads
Published
2020-03-10
How to Cite
Lahrech, A., Alabdulwahab, S. Z., & Bouayach, S. (2020). Nation Branding and How It Is Related to Foreign Direct Investment Inflows. International Journal of Economics and Financial Issues, 10(2), 248–255. Retrieved from https://www.econjournals.com/index.php/ijefi/article/view/9345
Issue
Section
Articles
Views
- Abstract 426
- PDF 490