[1]
Eandhizhai, P.G. et al. 2026. AI-Driven Social Media Marketing and Purchase Intention: The Roles of Brand Trust, Consumer Citizenship Behaviour, and Digital Participation among Generation Z. International Review of Management and Marketing. 16, 4 (May 2026), 384–393. DOI:https://doi.org/10.32479/irmm.22943.