Rasool, S., Kiyani, A. A., Siali, F. B., Ting, H., & Shakur, M. M. A. (2017). Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan. International Review of Management and Marketing, 7(1), 379–388. Retrieved from https://www.econjournals.com/index.php/irmm/article/view/2752