Ghani, M. A., Othman, A., Ibrahim, N. A., & Wan Ismail, W. Z. (2016). Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry. International Review of Management and Marketing, 6(4), 1026–1033. Retrieved from https://www.econjournals.com/index.php/irmm/article/view/2950