VIJ, Mohit; VIJ, Anu; KUMAR, Pranav; MASOUD, Emad Y.; AL KURDI, Barween; ALZOUBI, Haitham M. Artificial Intelligence in Digital Marketing Strategies in the UAE: The Mediating Role of Predictive Analytics in Enhancing Customer Conversion. International Review of Management and Marketing, [S. l.], v. 15, n. 4, p. 380–387, 2025. DOI: 10.32479/irmm.20218. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/20218. Acesso em: 5 dec. 2025.