SEMENDA, Olha; POVESHCHENKO, Maksym; MAKUSHOK, Olga; KORMAN, Iryna; LEMENTOVSKA, Valentyna. The Impact of Personalized Marketing on the Effectiveness of Logistics Solutions in Retail. International Review of Management and Marketing, [S. l.], v. 15, n. 6, p. 149–158, 2025. DOI: 10.32479/irmm.20309. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/20309. Acesso em: 6 dec. 2025.