IANKOVETS, Tetiana; JÄRVIS, Marina; FOMIN, Olexander; CHERNOBROVKINA, Svitlana; SHVETS, Sofiia. Using Machine Learning to Improve Brand Management in an Online Environment. International Review of Management and Marketing, [S. l.], v. 15, n. 6, p. 118–125, 2025. DOI: 10.32479/irmm.20649. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/20649. Acesso em: 6 dec. 2025.