ALZYADAT, Mohammad Awad. The Impact of Business Intelligence on Digital Marketing Activities: The Mediating Effect of Technological Capabilities. International Review of Management and Marketing, [S. l.], v. 16, n. 1, p. 147–154, 2025. DOI: 10.32479/irmm.21211. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/21211. Acesso em: 5 dec. 2025.