KAUR, Arveen; SRIVASTAVA, Alpana; TRIVEDI, Shekhar; SRIVASTAVA, Priyanka; DIKSHIT, Shashi Kant. Buying at First Sight: Modelling the Determinants of UI on Generation Z’s E-Impulsive Buying Behaviour. International Review of Management and Marketing, [S. l.], v. 16, n. 1, p. 44–52, 2025. DOI: 10.32479/irmm.21421. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/21421. Acesso em: 5 dec. 2025.