MOHAMMAD, Anber Abraheem Shlash; MOHAMMAD, Suleiman Ibrahim; JADALLAH, Hanan; VASUDEVAN, Asokan; HUSSAIN, Zahid. The Relationship between Generative AI-Driven Storytelling and Customer Engagement: The Mediating Role of Personalization. International Review of Management and Marketing, [S. l.], v. 16, n. 1, p. 199–209, 2025. DOI: 10.32479/irmm.21427. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/21427. Acesso em: 5 dec. 2025.