WASIQ, Mohammad. Data Driven Culture and Firm Performance: The Mediating Role of Customer Centric Innovation and Customer Loyalty. International Review of Management and Marketing, [S. l.], v. 16, n. 1, p. 226–237, 2025. DOI: 10.32479/irmm.21428. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/21428. Acesso em: 5 dec. 2025.