SHARMA, Rishi Raj; SINGH, Jivanjot; SAINI, Vanita. Shopping in Another Dimension: What Keeps Customers Coming Back to Mobile AR?. International Review of Management and Marketing, [S. l.], v. 16, n. 2, p. 66–76, 2026. DOI: 10.32479/irmm.21464. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/21464. Acesso em: 19 feb. 2026.