SHARMA, Rishi Raj; SAINI, Vanita; SINGH, Jivanjot. Marketing Gamification - Concepts, Opportunities and Future Research Directions: Insights from a Systematic Literature Review. International Review of Management and Marketing, [S. l.], v. 16, n. 2, p. 88–102, 2026. DOI: 10.32479/irmm.21465. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/21465. Acesso em: 19 feb. 2026.