AHMAD, Anas; SINGH, Neeraj Kumar; AHMAD, Sultan; FATIMA, Rafat; ALAM, Aftab; GHANI, Usman. Identifying Determinants of Social Media Influence on Purchase Decisions: A Factor Analytical Study of Rural Consumers in Selected Districts of Uttar Pradesh. International Review of Management and Marketing, [S. l.], v. 16, n. 2, p. 111–119, 2026. DOI: 10.32479/irmm.21497. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/21497. Acesso em: 19 feb. 2026.