AMARGA, Mark Francis R.; ESMERO, Jereco D.; SERIÑO, Niña Lee; ALONZO, Albert A.; DEGOMA, Junaisah Nissi L.; AGUHOB, Renz P. Green Marketing Strategies and Consumer Preferences: An Empirical Analysis of Pricing, Promotion, Packaging, and Labeling. International Review of Management and Marketing, [S. l.], v. 16, n. 2, p. 375–383, 2026. DOI: 10.32479/irmm.21752. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/21752. Acesso em: 19 feb. 2026.