GUPTA, Parv; SINGH KUSHWAHA, Gyaneshwar. From Augmented Reality Gaming Temptation to Total Obsession: Investigating the Impact of Behavioural Intention and Continued Usage Towards AR Gaming. International Review of Management and Marketing, [S. l.], v. 16, n. 2, p. 310–322, 2026. DOI: 10.32479/irmm.22097. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/22097. Acesso em: 19 feb. 2026.