ZENG, Yinbo; MOHAMMAD, Jihad. Integrating Social Interaction and Technology Readiness to Explain Consumer Adoption of Live-Streaming Shopping. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 256–266, 2026. DOI: 10.32479/irmm.22416. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/22416. Acesso em: 31 mar. 2026.