SECRETARIA, Norberto M. Trust in AI-Driven Marketing and its Impact on Brand Loyalty: The Mediating Role of Adoption Intention among Generation Z Consumers. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 566–574, 2026. DOI: 10.32479/irmm.22426. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/22426. Acesso em: 31 mar. 2026.