ERCIN, Lokman. Development and Validation of the Loyalty Program Composition Scale. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 119–128, 2026. DOI: 10.32479/irmm.22694. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/22694. Acesso em: 31 mar. 2026.