CAUMERAN, Rizza Rivera; JESUS, Jiomarie Balaquit. Participation Loyalty in Hyrox: The Primacy of Sport Experience and the Effects of Marketing Support. International Review of Management and Marketing, [S. l.], v. 16, n. 4, p. 73–81, 2026. DOI: 10.32479/irmm.22817. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/22817. Acesso em: 10 may. 2026.