MENDOZA, Enrico C.; ESCARDA, Ivan; LIM, Elnathan; MALLILLIN, Jean Andrei; ANA, Mark Joshua Sta. TAM Model: Studying the Influence of Sustainability Labels on Consumer Willingness to Pay Premium Prices for Apparel Using PLS-SEM. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 713–721, 2026. DOI: 10.32479/irmm.22844. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/22844. Acesso em: 31 mar. 2026.