EANDHIZHAI, P. G.; KAVITHA, A.; RAJARAM, Yuvaraj; LENIN, S.; PRIYA, E. G. Vishnu. AI-Driven Social Media Marketing and Purchase Intention: The Roles of Brand Trust, Consumer Citizenship Behaviour, and Digital Participation among Generation Z. International Review of Management and Marketing, [S. l.], v. 16, n. 4, p. 384–393, 2026. DOI: 10.32479/irmm.22943. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/22943. Acesso em: 10 may. 2026.