PROKOPENKO, Olha; AIRAPETOV, Mykhailo; KARA , Nataliia; LAKHYZHA, Roman; ULINICI, Andrian. Cultural Adaptation as a Strategic Factor in Ensuring the Stable Presence of Enterprises in International Markets. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 682–691, 2026. DOI: 10.32479/irmm.23467. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/23467. Acesso em: 31 mar. 2026.