SHARMILA, R.; BIBIYANA, D. Janis. The Impact of Omnichannel Strategies on Consumer Purchase Intention and Purchase Behaviour in Fast-Moving Consumer Goods the Mediating Role of Perceived Ease of Use. International Review of Management and Marketing, [S. l.], v. 16, n. 4, p. 748–753, 2026. DOI: 10.32479/irmm.23574. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/23574. Acesso em: 10 may. 2026.