BONA, Jeni Theresa C. Reconceptualizing Digital Emotional Branding: Emotional Brand Attachment as a Core Relational Mechanism. International Review of Management and Marketing, [S. l.], v. 16, n. 4, p. 542–553, 2026. DOI: 10.32479/irmm.23589. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/23589. Acesso em: 10 may. 2026.