SHAH , Syed Afzal Moshadi; KHAN , Aqil Waqar; FATIMA, Noureen; SERAJ, Abdullah Hamoud Ali; OZTURK, Ilknur; ZAMAN, Khalid. Driving University Performance in the Artificial Intelligence Era: Digital Skills, Creative Leadership, and Innovation under Vision 2030. International Review of Management and Marketing, [S. l.], v. 16, n. 4, p. 196–209, 2026. DOI: 10.32479/irmm.23656. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/23656. Acesso em: 10 may. 2026.