PING, Ma; RANI, Shamsul Huda Binti Abd; YUSOF, Mohd Sufli Bin. Factors Influencing Customer Impulse Buying Behavior in Apparel Live Streaming Commerce in China: The Role of Customer Inspiration. International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 666–676, 2026. DOI: 10.32479/irmm.23921. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/23921. Acesso em: 10 jul. 2026.