KOKKU, R. Omni and Multi-Channel: Relationship with Utilitarian/Hedonic Benefits, Shopping Value and Channel Patronage. International Review of Management and Marketing, [S. l.], v. 11, n. 2, p. 11–22, 2021. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/11215. Acesso em: 5 may. 2024.