MOSTERT, P.; NAUDE, T. Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity. International Review of Management and Marketing, [S. l.], v. 12, n. 4, p. 10–18, 2022. DOI: 10.32479/irmm.13179. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/13179. Acesso em: 7 may. 2024.