KÜLTER DEMIRGÜNEŞ, B. Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More. International Review of Management and Marketing, [S. l.], v. 5, n. 4, p. 211–220, 2015. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/1465. Acesso em: 25 apr. 2024.