ALKHAWALDEH, A. M.; SALLEH, S. M.; HALIM, F. B. Brand Equity and Brand Loyalty: New Perspective. International Review of Management and Marketing, [S. l.], v. 6, n. 4, p. 722–730, 2016. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/2659. Acesso em: 30 apr. 2024.