GHANI, M. A.; OTHMAN, A.; IBRAHIM, N. A.; WAN ISMAIL, W. Z. Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry. International Review of Management and Marketing, [S. l.], v. 6, n. 4, p. 1026–1033, 2016. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/2950. Acesso em: 1 may. 2024.