MGIBA, F. M. Integrating Five Theories in Pursuit of Marketing Success in Gamification Interventions: A Conceptual Paper. International Review of Management and Marketing, [S. l.], v. 9, n. 2, p. 45–53, 2019. Disponível em: https://www.econjournals.com/index.php/irmm/article/view/7174. Acesso em: 3 may. 2024.