Azizi, Shahriar, Fateme Ghytasivand, and Sina Fakharmanesh. 2012. “Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies”. International Review of Management and Marketing 2 (2):122-29. https://www.econjournals.com/index.php/irmm/article/view/191.