Goaill, Majid Mapkhot, Selvan Perumal, and Nor Azila M. Noor. 2013. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship Between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing 3 (3):93-101. https://www.econjournals.com/index.php/irmm/article/view/502.