König, J. C. L. (2020) “The Never-Ending Story Teller – A Narratological Genealogy of Storytelling in Marketing and Management”, International Review of Management and Marketing, 10(5), pp. 127–137. Available at: https://www.econjournals.com/index.php/irmm/article/view/10187 (Accessed: 27 April 2024).