Abd Ghani, Noor Hasmini, and Nik Kamariah Nik Mat. “Malaysian Consumers Ethnocentrism: The Measurement Scale and Index”. International Review of Management and Marketing 7, no. 1 (January 17, 2017): 521–528. Accessed May 2, 2024. https://www.econjournals.com/index.php/irmm/article/view/3646.