Sirivariskul, Nirusa. “The Mediating Impact of New Product Innovativeness on the Relationship Between Learning Orientation and New Product Performance in Thailand ISO 1900 Industry”. International Review of Management and Marketing 10, no. 1 (December 21, 2019): 1–6. Accessed April 29, 2024. https://www.econjournals.com/index.php/irmm/article/view/8840.