Chotisarn N, Phuthong T. Place Branding as a Soft Power Tool: A Systematic Review, Bibliometric Analysis, and Future Research Directions. IRMM [Internet]. 2025 Jun. 23 [cited 2025 Dec. 5];15(4):123-42. Available from: https://www.econjournals.com/index.php/irmm/article/view/18519