1.
Gharib M, Trivedi V, Trivedi A. Conversational AI in E-Commerce: Strategic Implications of Voice-Based Chatbots for Consumer Engagement and Trust. IRMM [Internet]. 2025 Oct. 13 [cited 2025 Dec. 6];15(6):1-9. Available from: https://www.econjournals.com/index.php/irmm/article/view/19352