1.
Vij M, Vij A, Kumar P, Masoud EY, Al Kurdi B, Alzoubi HM. Artificial Intelligence in Digital Marketing Strategies in the UAE: The Mediating Role of Predictive Analytics in Enhancing Customer Conversion. IRMM [Internet]. 2025 Jun. 23 [cited 2025 Dec. 5];15(4):380-7. Available from: https://www.econjournals.com/index.php/irmm/article/view/20218