Sharmila R, Bibiyana DJ. The Impact of Omnichannel Strategies on Consumer Purchase Intention and Purchase Behaviour in Fast-Moving Consumer Goods the Mediating Role of Perceived Ease of Use. IRMM [Internet]. 2026 May 8 [cited 2026 May 10];16(4):748-53. Available from: https://www.econjournals.com/index.php/irmm/article/view/23574