Khaddam AA, Alzghoul A, Irtaimeh HJ, Ali A. AI-Enabled Business Intelligence and Digital Marketing Performance: The Roles of Customer Insights and Data-Driven Decision-Making. IRMM [Internet]. 2026 Sep. 4 [cited 2026 Sep. 8];16(6):1-8. Available from: https://www.econjournals.com/index.php/irmm/article/view/24209